Why are we more likely to forgo the opportunity to sell a £100 bottle of wine rather than actually taking money out our wallet to pay for it, when ultimately the 'opportunity cost' of doing so is the same? ... Zobraziť viac
From the renowned and entertaining behavioural economist and co-author of the seminal workNudge, Misbehaving is an... Zobraziť viac
Allen Lane: Why are we more likely to forgo the opportunity to sell a £100 bottle of wine rather than actually taking... Zobraziť viac
Richard Thaler challenges the received economic wisdom by revealing many of the paradoxes that abound even in the most painstakingly constructed transactions. He presents literate, challenging, and often funny examples of ... Zobraziť viac
