Who are the people and organisations shaping the markets, innovating constantly and dictating the state of play in their industries... Zobraziť viac
How do you make your way in a fast-changing world? Why do we have less and less time? Why are some people unfaithful? Who governs the world? ... Zobraziť viac
Packed with examples and anecdotes, Sales Management. Simplified. offers a proven formula for prospecting, developing, and closing deals-in your time, on your terms... Zobraziť viac
Explore the beauty and majesty of planet Earth in this compendium, with more than 100 incredible stories and images. The world is so much more complex than young minds can fathom, from molten-hot rock and smouldering volcanoes to icy glaciers and... Zobraziť viac
Just making a decision can be hard enough, but how do you begin to judge whether it's the right one? Chip and Dan Heath, authors of #1 New York Times best-seller Switch, show you how to overcome your brain's natural shortcomings... Zobraziť viac
It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. "What is Branding?" Is an accessible guide that makes sense of this complex subject... Zobraziť viac
Why do members of Al Qaeda have to submit travel and expense reports? How do you create incentives for policemen, or priests? What are managers good for... Zobraziť viac
The award-winning former editor of Science News shows that one of the most fascinating and controversial ideas in contemporary cosmology-the existence of multiple parallel universes-has a long and divisive history that continues to this day... Zobraziť viac
A new illustrated edition of Sun Tzu's classic ancient Chinese meditation on military strategy and human psychology, with a new commentary that highlight its continued relevance for modern readers... Zobraziť viac
Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how ... Zobraziť viac
Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer. Books about advertising are supposed to be a source of... Zobraziť viac
In The Five Dysfunctions of a Team Patrick Lencioni once again offers a leadership fable that is as enthralling and instructive as his first two best-selling books, The Five Temptations of a CEO and The Four Obsessions of an Extraordinary ... Zobraziť viac
Kniha „Síla komunikace a umělecká galerie“ se zabývá tématy a náměty, které dosud nebyly dostatečně studovány a popsány. Autoři zde specificky aplikují... Zobraziť viac
Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, ... Zobraziť viac
The authors challenge conventional wisdom with thought-provoking, sticky, and supremely practical concepts. Zobraziť viac
In this groundbreaking new book, Tim Harford shows how the world's most complex and important problems - including terrorism, climate change, poverty, innovation... Zobraziť viac
The New Political Capitalism bridges the gap between the reality of the relationship between politics and business, and the lack of familiarity of the business community, even at the most senior levels, with political thinking... Zobraziť viac
This book opens with introductory spreads explaining that beasts are wild animals that can’t be tamed and gives tips on how to spot them in their natural habitats... Zobraziť viac
We live in an age of unprecedented opportunity: with ambition, drive, and talent, you can rise to the top of your chosen... Zobraziť viac
An adrenaline-fuelled expose of life inside the tech bubble, Chaos Monkeys lays bare the secrets, power plays and lifestyle excesses of the visionaries, grunts, sociopaths, opportunists and money cowboys who are revolutionising our world... Zobraziť viac
