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An inside look at the revolutionary business power of the platform—from the experts who helped discover how it works. Facebook, PayPal, Alibaba, Uber—these companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consumers in a multi-sided marketplace, unlocking hidden resources and creating new forms of value. Platform Revolution explores the what, how and why of this revolution and provides the first “owner’s manual” for creating a platform marketplace. It provides the essential guide to unlocking the potential of an economic landscape transformed.
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Rok vydania:
2017ISBN:
9780393354355Rozmer:
140×211 mmPočet strán:
352Väzba:
brožovanáJazyk: angličtina
