Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students... Zobraziť viac
From Nobel Prize-winning economist and New York Times bestselling author Robert Shiller, a new way to think about how popular stories help drive economic events. In a world in which internet troll farms attempt to influence foreign elections, ... Zobraziť viac
An expert in the fields of charisma and leadership, Olivia Fox Cabane has lectured at Stanford, Yale, Harvard, MIT and the United Nations... Zobraziť viac
An in–depth look at how to create and use key performance indicators (KPIs), from the King of KPIs – now updated and expanded! ... Zobraziť viac
The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control us... Zobraziť viac
Maxwell describes and shows readers how they can become more influential,respected, and successful leaders. Zobraziť viac
Throughout history, there's been one indelible quality that great leaders, makers, artists and fighters have shared. The Zen Buddhists described it as inner peace, the Stoics called it ataraxia and Ryan Holiday calls it stillness: the ability to be ... Zobraziť viac
Your hard work is paying off. You are doing well in your field. But there is something standing between you and the next level of achievement. That something may just be one of your own annoying habits. Perhaps one small flaw ... Zobraziť viac
An extraordinarily candid personal account of the ups and downs wrought by money, We Need To Talk About Money is a vital exploration of stories and issues that will be familiar to most. This is a book about... Zobraziť viac
Allen Lane: Bigger, better and more controversial, the international bestselling Freakquel is here in a super-deluxe,... Zobraziť viac
Here at last is the long awaited sequel to the international bestselling phenomenon, Freakonomics. Steven Levitt, the... Zobraziť viac
In this timely manifesto, the authors of the New York Times bestseller Rework broadly reject the prevailing notion that long hours, aggressive hustle, and "whatever it takes" are required to run a successful business today... Zobraziť viac
Blue Ocean Shift is the essential follow up to the classic Blue Ocean Strategy, the 3.6 million copy global bestseller by world-renowned professors W.Chan Kim and Renee Mauborgne... Zobraziť viac
