Elektronické knihy ako darček

Knihy vydavateľstva Kogan Page

Našli sme 78 titulov

Predictive HR Analytics: Mastering the HR Metric

Predictive HR Analytics: Mastering the HR Metric

HR metrics and organizational people-related data are an invaluable source of information from which to identify trends and patterns in order to make effective business decisions. But HR practitioners often lack the statistical and analytical... Zobraziť viac

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46,19€

Adland

Adland

Mark Tungate, Kogan Page (2013)
A Global History of Advertising

Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts... Zobraziť viac

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34,36€

Goal Directed Project Management

Goal Directed Project Management

Erling S. Andersen, Kristoffer V. Grude, Tor Haug, Kogan Page (2009)
Effective Techniques and Strategies

Goal Directed Project Management (GDPM) is a unique methodology that has been developed and refined by the authors over a period of more than 20... Zobraziť viac

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39,99€

Out of Print

Out of Print

George Brock, Kogan Page (2013)
Newspapers, Journalism and the Business of News in the Digital Age

News and journalism are in the midst of upheaval. How does news publishing change when a newspaper sells as little as 300,000 copies but its website attracts 31 million visitors? These shifts are forcing assumptions and ... Zobraziť viac

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33,00€

Brand Strategy in Three Steps

Brand Strategy in Three Steps

Learn how to create an authentic and consistent brand strategy by focusing on the values of your company. This book breaks this process into three steps focused on brand identity, setting intentions and implementing the resulting strategy. To... Zobraziť viac

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29,03€

Reradymade CVs

Reradymade CVs

Winning CVs and Cover Letters for Every Type of Job... Zobraziť viac

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16,07€

A-Z of Careers and Jobs

A-Z of Careers and Jobs

From accountant to zoologist, this new edition of The A-Z of Careers & Jobs offers detailed insights into more than 300 career areas. For those looking for their first job after school or university, or for anyone considering a change of career,... Zobraziť viac

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21,02€

The 20 Ps of Marketing

The 20 Ps of Marketing

Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterized by the demand for constant innovation, rising pressure on budgets, the... Zobraziť viac

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24,74€

Building Digital Culture

Building Digital Culture

Building Digital Culture aims to answer a simple question: How can organisations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs to be fit... Zobraziť viac

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28,27€

The Solutionists

The Solutionists

Solitaire Townsend, Kogan Page (2023)
How Businesses Can Fix the Future

In the face of our climate emergency, we desperately need solutionists working to fix the future. This is your handbook for becoming the leader that the world needs... Zobraziť viac

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17,96€

Paid Attention

Paid Attention

Faris Yakob, Kogan Page (2021)
Innovative Advertising for a Digital World

The advertising attention marketplace is a confusing and vast playing field where the rules have changed drastically over the last decade. Make yourself heard and win the attention of your target audience with the new edition of this ultimate guide... Zobraziť viac

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31,24€

Risk Management

Risk Management

Paul Hopkin, Kogan Page (2013)
Kogan Page: Risk management is not just a topic for risk professionals. Managers and directors at all levels must be...

Risk management is not just a topic for risk professionals. Managers and directors at all levels must be equipped with an understanding of risk and the tools and processes required to assess and manage it successfully... Zobraziť viac

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39,27€

Marketing Communications

Marketing Communications

, Kogan Page (2019)
Integrating Online and Offline, Customer Engagement and Digital Technologies

This book has the strongest focus of online and offline integration of any marketing communications textbook. A blended approach to marketing is in its DNA. Compared to the competition that too often uses a bolts-on approach to integration... Zobraziť viac

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62,86€

Mastering the Circular Economy

Mastering the Circular Economy

Ed Weenk, Rozanne Henzen, Kogan Page (2021)
A Practical Approach to the Circular Business Model Transformation

Global consumption of raw materials currently goes beyond the earth's regenerative capacity, but the circular economy offers a more sustainable model which also provides new business opportunities... Zobraziť viac

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46,94€

Mastering the Circular Economy

Mastering the Circular Economy

Ed Weenk, Rozanne Henzen, Kogan Page (2021)
A Practical Approach to the Circular Business Model Transformation

Global consumption of raw materials currently goes beyond the earth's regenerative capacity, but the circular economy offers a more sustainable model which also provides new business opportunities... Zobraziť viac

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147,57€

The Nine Types of Leader

The Nine Types of Leader

James Ashton, Kogan Page (2021)
How the Leaders of Tomorrow Can Learn from The Leaders of Today

Find out what makes great leaders tick, learn what it takes to be credible and read about the things that they'd do differently if they had to do it all again... Zobraziť viac

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18,86€

The New Strategic Brand Management

The New Strategic Brand Management

Jean-Noel Kapferer, Kogan Page (2015)
Advanced Insights and Strategic Thinking

Adopted internationally by business schools, MBA programmes and marketing practitioners alike, "The New Strategic Brand Management" is simply the reference source for senior strategists, positioning professionals and postgraduate students... Zobraziť viac

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59,40€

Warehouse Management

Warehouse Management

Modern warehouses are capitalizing on cutting-edge technologies, new operating models and innovative practices to maximize their role in the wider supply chain... Zobraziť viac

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58,46€

The Power of Company Culture

The Power of Company Culture

Chris Dyer, Kogan Page (2023)
How Any Business can Build a Culture that Improves Productivity, Performance and Profits

Learn how to enhance workforce performance, strengthen workforce retention and better your leadership by cultivating and expanding on your company's culture with The Power of Company Culture... Zobraziť viac

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31,24€

How to Prepare a Business Plan

How to Prepare a Business Plan

An excellent business plan impresses financial backers, provides a clear blueprint for the future of your company and functions as a benchmark against which to measure future growth. How to Prepare a Business Plan explains the process of creating an... Zobraziť viac

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17,46€