This completely revised and updated edition covers all the major topics in the field, including the economics of sustainable development, market failure and mechanism design, pollution taxes and tradable permits, trans-boundary pollution, ... Zobraziť viac
This book will enable students, researchers and practitioners with some background in applied linguistics and/or (business) communication to engage with most of the issues raised by the multidisciplinary field of business discourse... Zobraziť viac
We all have good days and bad days at work. Some days you feel bullet proof. People listen to you, your meetings run like clockwork, and you keep having new ideas. Other days are like wading through quick sand... Zobraziť viac
This new-in-paperback edition, part of the bestselling annual Letterhead and Logo Design series, features the most innovative and exciting work in the field from well-known design leaders, new design firms, and cutting-edge artists.... Zobraziť viac
The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is a bestseller across five continentsnow updated and expanded with new content. This global bestseller, embraced by organizations ... Zobraziť viac
Michael Lewis, the Master of the Big Story, is back with Flash Boys. If you thought Wall Street was about alpha males standing in trading pits hollering at each other, think again... Zobraziť viac
Dee Hock's fascinating story of the creation of VISA was first told in "Birth of the Chaordic Age"; now, "One From Many" includes updated examples of today's most prominent chaordic organisations... Zobraziť viac
Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct ... Zobraziť viac
Ač se to někdy nezdá, v českém byznyse je mnoho lidí, kteří si svůj úspěch tvrdě odpracovali. Jejich cesta mnohdy nebyla snadná, ale nasbírali během ní cenné zkušenosti a mnohdy získali i dobré rady. Ty nejlepší Vám přináší 37 respektovaných... Zobraziť viac
Ekonomická governance představuje formy vládnutí, ovládání či kontroly ekonomických procesů ve společnosti. Kniha přináší aktuální pohled na ekonomickou situaci v době současné finanční a ekonomické krize, ... Zobraziť viac
Světová ekonomika. BEK26 - Edice: Beckova edice ekonomie - CH BECK - Jazyk: CZ - Vazba: Pevná bez přebalu lesklá - 274 str. - IS Zobraziť viac
Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how ... Zobraziť viac
If the future is going to be creative, then Hegarty on Advertising points you in the right direction. Written by one of the world’s legendary advertising men... Zobraziť viac
This is not a book about business strategy. Strategy changes like the seasons. This is a book about something much more permanent... Zobraziť viac
The book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre-How Brands Grow, and so suffer... Zobraziť viac
In his forty plus years of being an entrepreneur, Richard Branson has done it all, done it his way and learned a lot of lessons along the way. From delivering the perfect pitch, to taking risks and surviving a downturn, this is your guide to success. Zobraziť viac
In this timely manifesto, the authors of the New York Times bestseller Rework broadly reject the prevailing notion that long hours, aggressive hustle, and "whatever it takes" are required to run a successful business today... Zobraziť viac
As any dedicated shopper will tell you, a well-designed shop is not merely a commercial establishment, but a leisure experience to be savored at length... Zobraziť viac
McLaren’s International Trade covers all of the conventional theory that students are expected to learn, but presents it in a modern and unique way. Aiming to teach students how to use economic theory instead of merely memorizing economic theory, ... Zobraziť viac
