Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts... Zobraziť viac
HR metrics and organizational people-related data are an invaluable source of information from which to identify trends and patterns in order to make effective business decisions. But HR practitioners often lack the statistical and analytical... Zobraziť viac
Goal Directed Project Management (GDPM) is a unique methodology that has been developed and refined by the authors over a period of more than 20... Zobraziť viac
News and journalism are in the midst of upheaval. How does news publishing change when a newspaper sells as little as 300,000 copies but its website attracts 31 million visitors? These shifts are forcing assumptions and ... Zobraziť viac
Find out what makes great leaders tick, learn what it takes to be credible and read about the things that they'd do differently if they had to do it all again... Zobraziť viac
Global consumption of raw materials currently goes beyond the earth's regenerative capacity, but the circular economy offers a more sustainable model which also provides new business opportunities... Zobraziť viac
Global consumption of raw materials currently goes beyond the earth's regenerative capacity, but the circular economy offers a more sustainable model which also provides new business opportunities... Zobraziť viac
This book has the strongest focus of online and offline integration of any marketing communications textbook. A blended approach to marketing is in its DNA. Compared to the competition that too often uses a bolts-on approach to integration... Zobraziť viac
Modern warehouses are capitalizing on cutting-edge technologies, new operating models and innovative practices to maximize their role in the wider supply chain... Zobraziť viac
Adopted internationally by business schools, MBA programmes and marketing practitioners alike, "The New Strategic Brand Management" is simply the reference source for senior strategists, positioning professionals and postgraduate students... Zobraziť viac
Risk management is not just a topic for risk professionals. Managers and directors at all levels must be equipped with an understanding of risk and the tools and processes required to assess and manage it successfully... Zobraziť viac
In the face of our climate emergency, we desperately need solutionists working to fix the future. This is your handbook for becoming the leader that the world needs... Zobraziť viac
From accountant to zoologist, this new edition of The A-Z of Careers & Jobs offers detailed insights into more than 300 career areas. For those looking for their first job after school or university, or for anyone considering a change of career,... Zobraziť viac
Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterized by the demand for constant innovation, rising pressure on budgets, the... Zobraziť viac
Building Digital Culture aims to answer a simple question: How can organisations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs to be fit... Zobraziť viac
Learn how to create an authentic and consistent brand strategy by focusing on the values of your company. This book breaks this process into three steps focused on brand identity, setting intentions and implementing the resulting strategy. To... Zobraziť viac
Winning CVs and Cover Letters for Every Type of Job... Zobraziť viac
Learn how to enhance workforce performance, strengthen workforce retention and better your leadership by cultivating and expanding on your company's culture with The Power of Company Culture... Zobraziť viac
The advertising attention marketplace is a confusing and vast playing field where the rules have changed drastically over the last decade. Make yourself heard and win the attention of your target audience with the new edition of this ultimate guide... Zobraziť viac
An excellent business plan impresses financial backers, provides a clear blueprint for the future of your company and functions as a benchmark against which to measure future growth. How to Prepare a Business Plan explains the process of creating an... Zobraziť viac
